This summer's unexpectedly out of the circle "The God of War" series has aroused the public's attention to online novels and short video dramas. Short video dramas are definitely one of the hottest content outlets this year. The Internet celebrity MCN first, followed by professional film and television people who survived the epidemic, and long, medium and short video websites have entered the game one after another. With the right time and place, the quantity and quality of short video dramas in 2020 have been greatly improved.
For example, during the Qixi Festival that just passed, a fantasy short drama of the Republic of China called "The Bride of the River God" landed Fax List on Kuaishou. It only took 36 hours to go online, and the number of broadcasts exceeded 42 million. This data has soared, and it has been catching up with the top dramas of traditional film and television platforms. It is worth noting that the producer of this short drama is not MCN, nor is it a video platform or a film and television company, but the platform where its original IP is located, and the free reading APP Midu novels.
Using IP to drain traffic is a fairly common practice in the content field. In the past few years, the film and television industry has set off an IP boom, which has not only driven the development of online dramas, online dramas, and online comics, but also made video websites gradually become the first party in the content industry. Will the IP fever of the year repeat itself between short video platforms and free reading platforms? Who will be the new hero created by the times? Both online novels and short videos are forms of entertainment that lead the audience to enter the "flow mode" with low threshold, highly typed topic selection, and intensive distribution of cool points. In terms of restoring the essence of online texts, short video dramas may have more advantages than traditional long dramas.